Some businesses try to be everything to all people. Many joint ventures begin and fail because they've determined that their combined forces are good for everyone. Rather than focusing on their target market, they spread their marketing efforts too thin and end up with fewer customers. Your joint venture business can successfully market to a targeted segment, but first you need to know what that segment is.
Showing posts with label women. Show all posts
Showing posts with label women. Show all posts
Wednesday, 12 May 2010
Who Is Your Target Joint Venture Market?
Wednesday, 5 May 2010
mart Women Entrepreneurs, Solids, And Fluids
A few weeks ago, our family took a trip to the California Science Center for their 'œfamily lab day.' It was a fun and educational experience. There was one experiment that had to do with the difference between solids and fluids, and it got me thinking about Smart Women entrepreneurs and their businesses. Does your business need to be solid or fluid? Actually, both.
When you first make the decision to become a business owner, you as an entrepreneur are very 'œfluid.' After all, you're probably a solo-entrepreneur trying to do everything yourself! There aren't any rules about how to do anything. The goal is to get some clients and earn an income'”right? After some time passes, you begin to realize that this 'œfluid' aspect of your business is not working. You are 'œsurviving' and you want to be 'œthriving.'
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